Free Tool
Engagement Rate Calculator
Enter your follower count and average likes/comments to calculate your engagement rate and see how you compare against platform benchmarks.
Enter values to see your engagement benchmark
What is a good engagement rate?
On Instagram, an engagement rate above 3% is considered good. For nano creators (under 10K followers), rates of 5–10% are common. As follower counts grow, engagement rates typically decline due to audience saturation.
How is engagement rate calculated?
The standard formula is: (Avg Likes + Avg Comments) / Followers × 100. Some marketers also include shares and saves, though these are harder to track. Brands typically compare your engagement rate against platform benchmarks when deciding on collaboration pricing.